The Bradmill Precinct was acquired by DeGroup in 2002 and presented an exciting opportunity to revitalise an important strategic redevelopment site in Maribyrnong within proximity to Melbourne’s CBD. DeGroup coordinated a visionary rezoning and masterplan to offer a vibrant and sustainable residential community, including a Neighbourhood Activity Centre that will integrate with the existing urban environment.
Key elements of the proposed development include:

• A new Neighbourhood Activity Centre containing a full-line supermarket, specialty retail outlets, cafes, a library, medical centre and other facilities.
• Approximately 2000 new dwellings.
• Dwellings of 1-2 storeys fronting Francis Street to provide an appropriate interface to the existing residential context. Transition to medium density (2-4 storey) residential development internal to the site and in other strategic redevelopment locations.
• Higher density housing (2-6 storeys) around the Neighbourhood Activity Centre.
• Adaptive reuse of existing heritage buildings for residential warehouse conversion.
• Retention of the iconic boiler house to accommodate commercial/ recreation or cultural use.
• Central open space corridor to provide a link to McIvor Reserve.

Improvements to Francis Street through the addition of a central median and landscaping treatments. Development within the Bradmill Precinct will be based around a number of dynamic public spaces and a pedestrian focused environment, including the central green open space link, the adjoining McIvor Reserve, and the Neighbourhood Activity Centre. The green open space areas will provide a park-like setting for the surrounding residential areas and opportunities for active and passive recreation. The Neighbourhood Activity Centre, which will comprise a mix of uses, will be of high amenity with integration with key interfaces. People will be able to shop, eat at one of the many cafes or restaurants, or engage in passive recreation. The proposal will be developed in 7 Stages over an expected 8-12 year timeframe and will offer integrated living and lifestyle opportunities in accordance with State and Local Planning Policy.